Real champions are made on the court—but not always in the ways one might expect.
In an energetic, emotional, and evocative ode to KD’s unmatched perseverance and strength, the basketball court itself becomes a metaphor for his record-defying career.
Directed by Andre Bato, the spot celebrates the return of one the NBA’s greats, and the subsequence return of the game of basketball as we know it.
Director: Andre Bato
Director of Photography: Anthony Carella
Creative EP: Maximilian Kurzweil
Creative: Olivia Fialkow
Stylist: Nchimunya Wulf
Production Design: Lauren Nikrooz
Edit: Robert Lopuski @ Cabin
Color: Daniel Devue @Primary
Original Score and Sound Design: Jean