For the launch of Lil Baby’s partnership with AXE, ANDRE BATO FILMS produced a 3-episode animated series exploring the connection between scent and memory. Directed by Sam Sulam in collaboration with animation studio Duo and told in Lil Baby’s own voice, each episode features a story evoked by 3 different Axe scents. Created in collaboration with MC SAATCHI S&E who conceptualized the campaign and led creative project management.
Director: Sam Sulam
Animation Studio: Duo Team
Executive Producer: Andre Bato, Maximilian Kurzweil
Lead Creative Director: Nicholas Rotondi
Creative Director: Olivia Fialkow
Production and Project Managing: ANDRE BATO FILMS
Creative Agency: MC SAATCHI S&E